Module 2.3 - Sport Tourism and Sports Commissions Flashcards
what is sport tourism
travel to and participation in or attendance at a predetermined sport activity
-sport has to be primary reason for the travel
-must be an overnight stay and must be temporary
-activities are different than what local residents are doing every day
benefits of sport tourism
social
psychological
economic
sports commissions definition
an organization, often non-profit that exists specifically to attract sport events to an area and assist in hosting those events
what do sports commissions do?
support promotional/advertising, plan and execute events, etc. - flexible
sport commission funding model
membership
corporate donations
grants
bed tax (investment building hotels)
managing events
economic impact definition
the new money entering a region resulting in a change in regional output, earnings and employment
economic impact calculation
direct spending - hotel stays, money spent in location
indirect spending - clean sheets, pay employees
induced spending - workers in IC earning more during an event, spend more money on other things
economic impact multiplier - money turned over 2 or 3 times = million dollars in, half money spent
event sport tourism
fans buying tickets to be spectators, local events, etc.
active sport tourism
participant focused events
nostalgia-based sport tourism
historic venues, deep history of event (hallmark)
sport tourism vs. tourism sport
sport tourism - primary reason for traveling was for sport event
tourism sport - people traveling to other area for another reason, but sport events happening at the same time
motivations for sport tourism
alleviate stress/provide an escape
group affiliation and vicarious achievement
aesthetic appreciation and drama
factors influencing sport tourism
family
reference groups and social classes
culture and subculture
actors in sport tourism
governing bodies and rights holders organizations
destination marketing organizations, convention and visitor’s bureaus, and sports commissions
supporting organizations (venue, accommodation, food & beverage)
