Module 2.1 - Sport Event Industry

Question 1

What’s included in the sport event industry?

Answer 1

community sport events
amateur sport events
professional sport events
spectator and participant focused

Question 2

are sport franchises (pro/semipro football, baseball, etc.) spectator or participant focused?

Answer 2

spectator

Question 3

what are primary activities for non-profit athletic event organizers?

Answer 3

marathons, cycling, etc.

Question 4

Are organized athletic events participant or spectator focused?

Answer 4

participant

Question 5

2 key external drivers for both spectator and participant focused events

Answer 5

per capita disposable income
time spent on leisure and sports

Question 6

3 key external drivers for spectator sport events

Answer 6

external competition
households earning more than $100,000
broadband connections and speed

Question 7

2 key external drivers for participant sport events

Answer 7

corporate profit/advertising expenditures
athletic participation rates (previously)

Question 8

2 key success drivers for all sports

Answer 8

revenue from additional sources
high profile in the market (brand equity)

Question 9

2 key success drivers for spectator sport events

Answer 9

create loyal customers
close monitoring of competition

Question 10

2 key success drivers for participant sport events

Answer 10

adopt new technology
attract local support

Question 11

life cycle of spectator sports

Answer 11

quality growth
-regional and semipro team success
-expanded viewing possibilities