module 3: sessions 11-12 (critical disocurse analysis)

Question 1

describe discourse analysis

Answer 1

• examines how language is used in texts and conversations to create meaning and social realiity.
• ## considers how language choices shape understanding and communication

Question 2

describe critical discourse anlysis

Answer 2

-extends beyond descriptive aims of general discourse analysis by extenging the socio-political dimensions of discourse.
- social practice that reflects and shapes societal structures and power relations.

Question 3

how is CDA applied to pop culture

Answer 3

-explores how cultural products aire sites of ideological struggle

Question 4

relevant reserachers and thoeries

Answer 4

1. stuart hall: encoding/decoding model explains how audiences interpret median differently based on their cultural background.
2. Douglas Kellner: media studies+ cultural critisism to examine how pop culture reflects societyal struggles.
3. bell hooks: critics race, gender representation, need for oppositional readings.
4. cultutal studies: frankfurt and birmingham school–>

Question 5

describe the 5-layer critical discourse analysis

Answer 5

• layer 1: first impressions (surface level): start by describing what you see, hear or read (docuemnt initial reactons)
• layer 2: language and symbols (text level): examine how meaning is created: eg what specicif words/phrses stand out, what visual symbols or images are used etc.
• layer 3: identity and representation (social level): analyze who is shown and why
• layer 4: power and relationships (power level): power dynamics
• layer 5: cultural context /big picture): conecting to a broader social pattern.