module 3: older people in advertisements

Question 1

summary of the video

Answer 1

• underpresenttion of older people in ads
• lack of older people in mainstream media
• effects of such representation on society

Question 2

why are older people neglected on ads

Answer 2

-marketing focuses on younger consumers
- ads industry demographics-> ad industry is dominantes by young professionals, bias toward younger models.
- younger models are perceived as more attarctice

Question 3

describe the representation of older people in ads

Answer 3

• are underrepresented
• if they are included, generally they are showned as background characters

Question 5

what are some of the effects these representations have

Answer 5

1. older consumers recognie steryotypes, often evaluate these portrayals favoraby
2. reinforce negative percedptions of ageing
3. lower-self esteem on older people

Question 6

how shoud older people be portrayed in advertisments

Answer 6

• broader range of older people oin diff roles
• not only shown in healthcare and financial care but also in lifsetyle, fashion and tech