Cultural hegemony Flashcards

1
Q

define cultural hegemony

A
  • dominance of one cultural group over others
  • developed by antonio gramsci–> ruling elites control culture and ideology
  • ## dominant class manipulates beielfs, values and norms
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2
Q

How does cultural hegemony maintain power

A
  • by soft power
  • institutions spread this–> media, schools, religion reinforce dominant values.
  • people accept it–> eorking class adpts ruling-class values beleiving they are universal truths.
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3
Q

examples of cultral hegemony

A
  • media/consumer culture–> pop culture, news show elite inetrest (eg glorify capitalism, discourage rebellion)
  • educational systems
  • language and norms–> language reinforces power (eg. calling powerful ntions ´´developed´´and others ´´developing´´.
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4
Q

How to challenge cultural Hegemony

A
  • counter-hegemony–> develop cultural narratives that challenge dominant beliefs
  • alternative media to promote different perpectives
  • critical thinking–> question things they see to rescognise whose interesta are being served.
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5
Q

why does CH matter?

A
  1. explains social stability
  2. infuelnces political change
  3. reveals power in society.
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