Cultural hegemony Flashcards
1
Q
define cultural hegemony
A
- dominance of one cultural group over others
- developed by antonio gramsci–> ruling elites control culture and ideology
- ## dominant class manipulates beielfs, values and norms
2
Q
How does cultural hegemony maintain power
A
- by soft power
- institutions spread this–> media, schools, religion reinforce dominant values.
- people accept it–> eorking class adpts ruling-class values beleiving they are universal truths.
3
Q
examples of cultral hegemony
A
- media/consumer culture–> pop culture, news show elite inetrest (eg glorify capitalism, discourage rebellion)
- educational systems
- language and norms–> language reinforces power (eg. calling powerful ntions ´´developed´´and others ´´developing´´.
4
Q
How to challenge cultural Hegemony
A
- counter-hegemony–> develop cultural narratives that challenge dominant beliefs
- alternative media to promote different perpectives
- critical thinking–> question things they see to rescognise whose interesta are being served.
5
Q
why does CH matter?
A
- explains social stability
- infuelnces political change
- reveals power in society.