module 3 - research strategies how psychologists ask and answer questions Flashcards
define:
case study
oldest research methods
psychologists study one individual hoping it reveals something true in everyone
advantages of case study?
- can suggest hypotheses for further study
2. can show us what can happen
disadvantages of case study?
can mislead us because…
- an individual may be atypical
- unrepresented info can lead to mistaken info
define:
survey
a technique for ascertaining the self reported attitudes/behaviors, usually through questionings
define:
wording effect
changes in order or wording can have major effects
define;
random sampling
fairly represents a population bc each member has an equal chance of inclusion
define:
false consensus effect
tendency to overestimate others’ agreement with us
what is the best basis for generalizing?
representative sample of cases
true or false:
you can compensate an unrepresentative sample by adding more people
falseee
naturalistic observations
watching and recording the behaviors of organisms in their natural environment (done with humans too)
what do naturalistic observation have in common with case study and survey methods?
all cannot explain behavior, but can describe it
define:
correlation
how well either factors predict each other
define:
positive correlation
two sets of data rise/fall together
define:
negative correlation
two sets of data relate inversely
define:
weak correlation
has a coefficient near 0
correlation cannot prove causation, but can indicate what?
possibility of a cause-effect relationship