Module 2: Planning and Strategy Flashcards
Preparation of which of the following is the most logical first step in developing an annual operating plan?
(A) A sales forecast by product
(B) A production schedule by product
(C) A flow-of-funds statement by product
(D) A plant and equipment requirement forecast
(E) A pro forma income statement and balance sheet
(A) A sales forecast by product
The preparations that a small town might make for a visit by the President of the United States would be considered what type of plan?
(A) Strategic (B) Directional (C) Standing (D) Long-term (E) Single-use
(E) Single-use
Which of the following is the primary concern of employees responsible for strategic planning in a company?
(A) Monitoring daily cash flow
(B) Determining the contribution each sub-unit should make to the overall corporation
(C) Determining how to accomplish specific tasks with available resources
(D) Determining how to pursue long-term goals with available resources
(E) Preparing the annual statement
(D) Determining how to pursue long-term goals with available resources
The statement that describes an organization’s reason for being is best described as:
(A) Vision statement (B) Statement of purpose (C) Mission Statement (D) Operating goal (E) Strategic plan
(C) Mission Statement
Which of the following control techniques is most likely to emphasize the importance of time?
(A) Break-even charts (B) Physical standards (C) Quality circles (D) Variable budgeting (E) Program Evaluation and Review Technique (PERT)
(E) Program Evaluation and Review Technique (PERT)
Which of the following describes the critical path in a Program Evaluation and Review Technique (PERT) process?
(A) Parts that require the most costly materials
(B) The most time-consuming sequence of events and activities
(C) The shortest route to the project completion
(D) The central guideline for quality control
(E) The property insurance
(B) The most time-consuming sequence of events and activities
Which of these is a strategic planning tool that allows the assessment of an organization’s strengths and weaknesses in responding to possible external events?
(A) Strength assessment (B) Event Analysis Technique (EAT) (C) SWOT Analysis (D) Capacity Review (E) Strategic Assessment
(C) SWOT Analysis
A home builder dominates a market by offering attractive options, higher quality, and value-added services. Which of the following competitive strategies has the home-builder adopted?
(A) Cost leadership (B) Differentiation (C) Price leadership (D) Generic (E) Organizing
(B) Differentiation
In the Generic Competitive Model, which of these would describe a competitor who concentrates on a small market niche and attempts to offer products to that niche at the lowest price?
(A) Generic Cost Leader (B) Generic Differentiated Competitor (C) Focused Cost Leader (D) Focused Differentiated Competitor (E) Niche Price Competitor
(C) Focused Cost Leader
In Michael Porter’s five forces model of global environmental scanning, which of the following is one of the five forces?
(A) Sociocultural factors (B) Inflation (C) Technology transfer (D) Material artifacts of culture (E) Power of suppliers
(E) Power of suppliers
Which of the following models classifies products as stars, question marks, cash cows, or dogs?
(A) Porter’s five forces model (B) Theory X (C) The Boston Consulting Group Matrix (D) Theory Y (E) Kanban
(C) The Boston Consulting Group Matrix
What curve shows the progress of sales of a new product from initial launch to final decline?
(A) BCG Matrix (B) Product Adoption Curve (C) Product Life Cycle Curve (D) Product sales forecast (E) The Leaman Curve
(C) Product Life Cycle Curve
Which generic competitive strategy targets a very specific niche market and offers customers a unique set of product benefits?
(A) Cost leadership (B) Focused cost leadership (C) Focused differentiation (D) Focused market strategy (E) Product development
(C) Focused differentiation
What economic principle describes the reduction of unit costs that come when the number of units produced is increased?
(A) Economic return (B) Econometric analysis (C) Economic development (D) Economies of scale (E) Competitive advantage
(D) Economies of scale
Which competitive strategy from Porter’s generic model uses unique product aspects to convince customers to pay a higher price?
(A) Cost leadership (B) Focused cost leadership (C) Focused marketing (D) Differentiated competition (E) Advertising model
(D) Differentiated competition
Which of the following should be the first step in a decision-making process?
(A) Implementing a decision (B) Assigning the problem to qualified personnel (C) Considering all alternatives (D) Knowing when to decide (E) Defining the problem
(E) Defining the problem