MKT 3320 quiz #2 chapter 12 Flashcards
1
Q
Step ____: Identifying brand extension opportunities
Step ___ : Defining brand potential
Step ____: Branding new products and services
A
2, 1, 3
2
Q
A brand line is the _____ of the matrix
A
row
3
Q
A brand portfolio is the set of brands/brand lines in a particular product category. It is one column of the matrix.
A
True
