chapter 13 part #1 Flashcards
1
Q
What are the three strategies to manage the PLC?
A
1) Product modification
2) Market modification
3) Repositioning
2
Q
_________involves altering a product’s characteristic, such as its quality, performance, or appearance, to try to increase and extend the product’s sales, including product bundling.
A
Product Modification
3
Q
___________________: Venturesome, higher educated, use multiple information sources
A
Innovators:
4
Q
___________Deliberate, many informal social contacts
A
Early majority:
5
Q
Fear of debt, neighbors and friends are information sources
A
Laggards
6
Q
Leaders in social setting, slightly above average education
A
Early adopters
7
Q
Skeptical, below-average social status
A
Late majority
