Brand Positioning part #1

Question 1

Act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds

Answer 1

Brand Positioning

Question 2

Example of brand positioning

Answer 2

Apple’s brand positioning focuses on using simplifying technology to help their consumers feel smarter

Question 3

Divides the market into distinct groups of homogeneous consumers who have similar needs and consumer behavior

Answer 3

Market segmentation

Question 4

Disney “fun, family entertainment” is an example of a _______

Answer 4

mantra

Question 5

Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe that cannot be found to the same extent with a competitive brand

Answer 5

Points-of-difference associations

Question 6

Attributes shared with other brands

Answer 6

Points- of-parity associations