This class was created by Brainscape user Daniel Berhe. Visit their profile to learn more about the creator.
By:
Daniel Berhe
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Decks in this class (16)
Chapter 1 part #1
Occurs when an organization uses ...,
Components that identify and diff...,
Anything we can offer to a market...
7
cards
Chapter 1 part 2
The consumer s ability to retriev...,
Consumer s ability to confirm pri...,
Consists of brand recognition and...
6
cards
Customer Based Brand Equity
What are the two forms of brand a...,
Brand benefits,
Descriptive features that charact...
8
cards
Brand Positioning part #1
Act of designing the company s of...,
Example of brand positioning,
Divides the market into distinct ...
6
cards
MKT 3320 quiz 2
Gauged in terms of repeat purchas...,
Strong personal attachment with p...,
Sense of affiliation with other p...
6
cards
Brand Resonance Model chapter 3 part #1
The ease of repairing the product...,
The range of purchase and usage s...,
How likely and easily it is for a...
6
cards
Brand Resonance Model chapter 3 part #2
Four steps for building brand,
The four steps of brand building,
Refers to a strong personal attac...
4
cards
Quiz 1 #1
Steps in building brand resonance...,
Identifying and establishing bran...
2
cards
chapter 1 part 3
Steps of the strategic brand mana...,
Credence goods,
Evaluated on the basis of attribu...
7
cards
MKT 3320 chapter 2 part #2
Differential effect that brand kn...,
Two components of brand knowledge
2
cards
MKT 3320 Quiz #2 review 1
Memorability meaningfulness and l...,
Are the marketer soffensive strat...
2
cards
chapter 13 part #1
What are the three strategies to ...,
_________involves altering a prod...,
___________________ venturesome h...
7
cards
chapter 13 part #2
Introducing a host of new product...,
Extending an existing brand name ...,
Creating a new product line with ...
6
cards
chapter 12 part #1
Milked by capitalizing on their r...,
To attract customers to the brand...,
Protective or fighter brands to c...
7
cards
MKT 3320 quiz #2 chapter 8
Creates contractual arrangements ...,
One danger in licensinga trademar...,
Marketing practice involving the ...
8
cards
MKT 3320 quiz #2 chapter 12
Brand architecture strategy,
A brand line is the _____ of the ...,
A brand portfolio is the set of b...
3
cards
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MKT 3320
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