Miss Blackwell Half Term 2 Flashcards
Organic growth
Internal growth/growth within a business
Examples of organic growth
- Launch new products
- Open new stores
- Become franchise
Globalisation (2 definitions)
Increased integration and interdependence of national economies
The world coming together to trade in each others markets
8 factors facilitating a high level of imports
- Reduction in trade restrictions
- Cost of production abroad
- Ease of transportation
- E commerce
- Communication
- Easy movement of capital
- Increase movement of people
- Rise in no. of multinationals
Multinational definition
A business that has activities and operations in more than one country
Operates in/has branches in more than one country
Advantages of being a multinational
- Economies of scale
- Take advantage of legal constraints
- Ability to enter new markets with less competition
- Low wages
Disadvantages of being a multinational
- Transport costs
- Communication issues
- Reputation damage (unethical)
Advantages of multinationals to LEDC’s
- Employment
- Gain skills
- Invest in infrastructure
- Utilisation of local resources
Multiplier effect in economy
Negatives of multinationals to LEDC’s
- Low wages
- Low skill job (short term)
- Unsafe working practices
- Child Labour
- Drive our local businesses
- Income goes back to domestic market
Strategy definition
Plan of action
Global strategy
Building a competitive global advantage in order to operate on a global scale
Eg choosing locations
Brand definition
A distinctive product created by use of logo, symbol, name, design, packaging or a combination of these
In order to differentiate from and compete with competitors
Global brand
A brand recognised throughout much of the world
Opportunities of globalisation
- Cheap labour costs/lack of legal constraints/regulations
- Cheap resources
- Lower costs eg factories
- Creates new markets with high disposable income (long term, multiplier effect)
- More customers
- Economies of scale
- Tax avoidance
Threats of globalisation
- Reduces other countries reliance on us
- Lose jobs in domestic country
- Damage reputation (exploitation)
- Carbon footprint
- less control on operations (communication)
- May have to pay financial compensation due to exploitation
- Cultural differences to compensate for