Minority Influence Flashcards
What is Minority influence?
A form of social influence where a minority of people persuade the majority group to adopt their beliefs attitudes or behaviour leading to internalisation
Describe consistency in minority influence?
Diachronic = Where an individual is consistent in their views
Synchronic where there is a agreement among members of the minority group and they are consistent about their beliefs
What is commitment in minority influence?
Where are the minorities in engage in extreme acts to draw attention to themselves of the majority people such as doing acts like self immorlation
And the augmentation principle is when the majority value the importance of the cause as the minority are taking big risk for it and the majority pay attention to the minority
What is flexibility in minority influence?
It is when the minority are able to adapt their point of view and accept reasonable counter argument.
AO3 : lack ecological validity and external validity
The task that were done such as Moscovici experiment were artificial task in real life situations are much more complicated. This means that findings lack external validity and therefore have limited real world application because asking the differences between colours and setting yourself on fire is very different
