minority influence Flashcards
1
Q
minority influence
A
where one person or a small group of people influences the beliefs and behaviour of other people
2
Q
how is minority influence different to conformity
A
the majority does the influencing in conformity
3
Q
internalisation
A
both public behaviour and private beliefs are changed in the process
4
Q
consistency
A
- minorities views increase the amount of interest from other people over time
- might be agreement between people in the minority group
- makes other people start to rethink their own views
5
Q
synchronic consistency
A
everyone saying the same thing
6
Q
diachronic consistency
A
minority saying the same thing for some time now
7
Q
commitment
A
- minorities engage in quite extreme activities to draw attention to their views
- important that these extreme activities are at some risk to the minority
- major groups then pay even more attention
8
Q
augumentation principle
A
majority members pay attention because the minority believe in what they’re saying and are committed to it
