Midterm 1 Flashcards
define
Attitudes
and three components!
Attitudes: positive or negative evaluations of objects of thought
3 components:
1. cognitive -> beliefs and ideas
2. affective -> emotions and feelings
3. behavioral -> predisposition to act
list
When do attitudes predict behavior?
3 indicators!
- Strength of attitude
- Accessibility of attitude
- Ambivalence of attitude
- behavior will also be shaped by perceived expectations of others and situational constraints *
define
Cognitive Dissonance
When attitude/behavior A conflicts with attitude/behavior B it creates cognitive dissonance
We cope with this dissonance by creating a rationale (most often changing our attitude) in order to cope
describe
Leon Festinger
- gave participants a boring task
- half were given $1 to lie and say the task was fun to the next participant, the other half were given $20
- when asked to rate how fun the task was, those in the $1 condition were more likely to say it was fun
explanation: $1 is higher dissonance. Believing “I’m an honest person” and then lying creates dissonance -> cope by believing the task was more fun than it was
define
Persuasion
an attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors
list
Process of Persuasion
(there’s four)
- Source factors (who)
- Message factors (what)
- Channel factors (by what means)
- Reciever factors (to whom)
define
Reciprocity
Mutual exchange of privileges
1. be first to give
2. make it personalized
3. make it unexpected
list
Methods of Persuasion
there’s three! (reciprocity not included)
- Foot-in-the-Door: start small, then ask for bigger
- Door-in-the-Face: ask for something big/unrealistic, then ask for something smaller
- Lowballing: starting with an attractive offer, then adding on extra charges to hike it up
define
Stereotype
a generalization about a group of people, where identical characteristics are assigned to all members
true or false:
stereotypes stem from the law of least effort
True! The law of least effort states that the world is too complicated for us to have unique beliefs about everything, so we’ve gotta simplify
define
Prejudice
a hostile or negative attitude toward people based on their membership to a group
define
Discrimination
unjustified harmful action based on membership to a group
list + define
Two Causes of Prejudice
- Social Categorization
-> us versus them mindset - In-Group Bias
-> tendency to evaluate in-group members more
positively than outgroup members
define
In-Group vs Out-Group
In-Group: a group which we belong to and identify with
Out-Group: a group we don’t identify with
describe
Tajfel Study
- Participants were randomly allocated into two groups
-> They evaluated people in their group more positively
than people outside of their group - When given the option of
a) Recieve $2 for your group, $1 for the other group
b) Recieve $3 for your group, $4 for the other group - they were more likely to choose option A because it meant the other group would receive less money
define
Self-Fulfilling Prophecy
When we have stereotypes or a perception of a person, we treat them differently -> this leads to them acting differently, reinforcing our perception/stereotypes
define
Stereotype Threat
apprehension/fear by members of a minority group that they might behave in a way that confirms stereotypes
-> effect is stronger when they’re reminded of their minority status
-> leads to a decrease in performance
What’s the opposite of stereotype threat?
Stereotype boost!
define
Causal Attributions
and two influences!
How one explains the behavior/circumstances of another person/group
Two Influences:
1. Dispositional Factors
2. Situational Factors
define
Just-World Attributions
A deep-seated belief that the world is a just and fair place, so people deserve the circumstances they’re in
define
Fundamental Attribution Error
Overestimating the influences of dispositional factors on a person’s situation
define
Ultimate Attribution Error
When in group members attribute:
a) negative outgroup behavior to dispositional causes
b) positive outgroup behavior to luck/”a special case”
describe
Stanley Milgram
- Studied obedience
- Participants were assigned the role of “teacher”
- were instructed (and encouraged later on) by the experimenter to shock the “learner” (a confederate), each time they got an answer wrong, and to continuously increase the level of shocks
- over 50% of people went to 450 volts
list
Key Factors in Milgram’s Study
- Psychological distance between teacher and experimenter
- psychological distance between teacher and learner
- [apparent] credibility of lab and experimenter