MG2009 LECTURE 3 (2ND YEAR) Flashcards
How may stages in the research process
5
what are the five stages in the research process
problem
plan
data
analysis
conclusion
problem in a research problem
identify the business problem
define the research question and objectives
plan in a research problem
design the data collection technique
design the sample
data in a research problem
gather the data
analysis in a research problem
process the data
analyse the data
conclusion in the research problem
interpret and review the findings
communicate the findings
how do we so a situation analysis
we analyse the following
environment
industry
internal data
informal research
what are research objectives
potential solutions that should be achieved because they might help
identifying the research objectives depends on what?
the nature of the business problem
if the manager is facing highly uncertain problems, what research should he take
explanatory research
partially defined? what type of research
descriptive research
clearly defined? what type of research
casual research
what is the research design
procedural plan to guide your research activity
what should a research design specify
the type of data you will collect
the data collection technique
your sampling methodology
what is primary data
it is data that was recorded directly from the research process and was not previously recorded
what is secondary data?
data that was originally collected fora purpose other than the current research objective. Data that has already been recorded
what types of data can we find in the secondary data?
internal data and external data
what are the 2 categories of data collecting methods
monitoring approach
communication approach
what does designing a sample involve?
- identifying the target population to be sampled
- deciding the sample size
- deciding how the units of the sample will be recruited or selected
list sample recruitment approaches
cluster
snowball
purposive
random
conveince
