MG2009 LECTURE 1 (2ND YEAR) Flashcards
1
Q
What is research?
A
Is the practice of systematically collecting and interpreting data for a purpose
2
Q
two types of research
A
Basic research
Applied Research
3
Q
what is basic research
A
the purpose to expand what is kwon about a particular topic
4
Q
What is applied research?
A
the purpose is to provide information needed to address a specific problem
5
Q
what is Quantitative Research
A
it involves collecting data from relatively large samples: the data collected are usually presented as numbers, often in datasets in tables on graphs and on charts
6
Q
What is qualitative research
A
Research which typically involves relatively small samples sizes and is concerned with collecting rich, detailed descriptive data rather than measuring
