MG2005 IMPORTANT Flashcards
what are the generic international strategy matrix
- global strategy
- international strategy
- transnational strategy
- multi-domestic localization strategy
what is the international strategy
- involves expanding a company opertaions outside domestic market while maintaing a centralized management approach
- companies may establish partnership or jointp ventures with local business to navigate cultural and regulatory differences
In international strategy what do they typically focus on
- the exporting of product, services ti foregin markets
international strategy centralized or decentralized
however they keep decision making and product development centralised in the home country
international strategy is useful for companies looking for?
Leveraging their resources and capabilities to access new markets without significant adaptations
what is the global strategy
involves the standardization of product, services and market strategies adpating them to their target market.
what is there global strategy main goal
to obtain economies of scale by producing and selling the same thing worldwide
what does the global strategy emphasizes
the importance of efficiency and cost reduction and through centralized decision making , production and distribution
what do global strategy still need to take into account
local responsivness and regulations to ensure market acceptance.
what is transnational strategy
it is a combination of both intenational and global strategies.,
what is the transnational strategy aim ?
to both have global integration and local responsivness
transnational strategy centralised on decentralised
both. It keeps centralised key decision making and core competencies.
Yet keep decentralised market strategies, production development so that they can adapt to each market target.
what does transnational strategy allows
global synergies while also remaining flexible and responsive to the adaptations of the local markets
what is multi-domestic localisation strategy
it involvers the adaptation of products, services and marketing strategies to meet the preferences of the local markets
what does multi-domestic localisation strategy priorities
customization and decentralization