MG2005 IMPORTANT Flashcards

1
Q

what are the generic international strategy matrix

A
  • global strategy
  • international strategy
  • transnational strategy
  • multi-domestic localization strategy
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what is the international strategy

A
  • involves expanding a company opertaions outside domestic market while maintaing a centralized management approach
  • companies may establish partnership or jointp ventures with local business to navigate cultural and regulatory differences
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

In international strategy what do they typically focus on

A
  • the exporting of product, services ti foregin markets
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

international strategy centralized or decentralized

A

however they keep decision making and product development centralised in the home country

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

international strategy is useful for companies looking for?

A

Leveraging their resources and capabilities to access new markets without significant adaptations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what is the global strategy

A

involves the standardization of product, services and market strategies adpating them to their target market.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what is there global strategy main goal

A

to obtain economies of scale by producing and selling the same thing worldwide

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what does the global strategy emphasizes

A

the importance of efficiency and cost reduction and through centralized decision making , production and distribution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what do global strategy still need to take into account

A

local responsivness and regulations to ensure market acceptance.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what is transnational strategy

A

it is a combination of both intenational and global strategies.,

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is the transnational strategy aim ?

A

to both have global integration and local responsivness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

transnational strategy centralised on decentralised

A

both. It keeps centralised key decision making and core competencies.
Yet keep decentralised market strategies, production development so that they can adapt to each market target.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what does transnational strategy allows

A

global synergies while also remaining flexible and responsive to the adaptations of the local markets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what is multi-domestic localisation strategy

A

it involvers the adaptation of products, services and marketing strategies to meet the preferences of the local markets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what does multi-domestic localisation strategy priorities

A

customization and decentralization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what do multi-domestic localisation strategy establish

A

they establish separate business units or subsidaries of each target market giving them autonomy to tailor their offering to local markets, cultural norms and regulatory requirements

17
Q

what is the goal of multi-domestic localisation strategy

A

to maximiza market shares and competitivness

18
Q

what is the john dunnings OLI framework

A

assumes that firms posses ownership specific advantage [o], location specific advantage [L], and internalization advantage [i] that drive their internalization strategies

19
Q

what is the emphasizes in the OLI framework

A

emphasizes using resouces from one country to another and considers market
- conditions
-assets
- institutions
-capabilites

20
Q

OLI Applications

A

understand why firms invest abroad and how they key their advantages int different places
useful for studying technolofy transfers and differences between devloped and developing economies in international investment

21
Q

OLI Drawbacks

A

doesn’t focus on indiviudal factos
social ties
or human capital

does not fully cover complexities of emerging markets and small firms

22
Q

johanson and vahle’s network internationalization model

A

it is a model that emphasized the importance of experential knowledge and learning in foreign market.

views internationalization as a process of increasing commitment and involvement over time. It aligns with the notion that firms start, with lower commitment activities [like exports] and progress to higher commitment modes [like FDI]

23
Q

application of johanson and vahle’s network internationalization model

A

understanding how firms expand internationally by leveraging relationships.

helps explain the importance of experential knowledge in the internatinalization process

24
Q

drawback of johanson and vahle’s network internationalization model

A

relies heavily on the assumption that firms learn and adapt gradually over time.

May not fully acount for rapid internationalization or born-global firms

25
Q
A