mg1006 chapter 11 Flashcards
1
Q
what should a marketing mix do?
A
- create a competitive advantage
- match corporate resources
- match customers needs
- be well blended
2
Q
what is a product?
A
anything that can be offered into a market for attention, use, acquisition and consumption that might satisfy customers wants
3
Q
what are the 3 product level?
A
core product
actual product
augmented product
4
Q
B2C production classification
A
non-durable
durable
convenience
shopping
specific
unsought
5
Q
B2B product classification
A
raw material
equipment goods
semi-finished goods
business services
6
Q
NPD PROCESS?
A
- new product strategy
- idea generation
- screening
- concept testing
- business analysis
- product development
- market testing
- commercialisation
7
Q
A
7
Q
what are the 5 stages in diffusion of innovation?
A
innovators
early adopter
early majority
later majority
laggards
7
Q
what are the 5 stages in diffusion of innovation?
A
innovators
early adopter
early majority
later majority
laggards
7
Q
product life cycle what are the 4 stages?
A
introduction
growth
maturity
decline
