Methodology

Question 1

Discuss the application and validity of content analysis

Answer 1

Application is limited as only states relationship and not cause and it is eco valid due to media and communications being up to date but has culture bias as cultural interpretation

Question 2

3 r of animal research

Answer 2

Replace
Reduce
Refine and decrease suffering

Question 3

Type one error

Type two error

Answer 3

Too lax 10%

Too harsh 1%

Question 4

Discuss longitudinal with strengths and weakness

Answer 4

Retrospective is when you bring similar people together and trace back to find similarities
Prospective is when you randomly put group and look at them from that point onwards
Uses triangulation and is eco valid
But ppt attrition and time consuming with cohort effect too

Question 5

Strength and weakness of cross sectional

Answer 5

Cheap and ethical as only one point in time

Lacks detail and validity and open to individual differences

Question 6

Evaluate meta analysis

Answer 6

Good as statistical analysis with reliability and consistent result
Doesn’t use unpublished studies so there is publication bias