methodology

Question 1

types of questionnaire?

Answer 1

• interview

- self completion

Question 2

ad+dis of closed questions

Answer 2

ad: -straightforward to analyse
- easy to produce statistics

dis: -no depth
- lack in validity:they may just go through ticking quickly
- the answer they want to give may not be available

Question 3

ad+dis of open questions

Answer 3

ad: - lots of depth
- can respond in own way
- answers more truthful
dis: -hard to produce statistics
- longer to complete

Question 4

four types of interviews

Answer 4

• structured
• semi structured
• unstructured
• focus group

Question 5

why may interviews not be accurate?

Answer 5

-they may give the answer the researcher wants to hear. They may suggest their views through the tones of their questions

Question 6

ad+dis of interviews

Answer 6

ad:

• high response rate
• can put answers into own words
• allows more personal questions
• high validity

dis:

• inteviewer needs to be skilled at interviewing
• interview bias
• recording answers can be tricky(writing down answers may put off resopondent, tape recorder may be time consuming bc you have to listen it later)
• time consuming large numbers cant be interviwed
• low reliability

Question 7

what do you have to consider when doing observation?

Answer 7

• if the group observing will be aware

- if the researcher is taking part

Question 8

observations can be..?

Answer 8

participant,non participant, overt,covert

Question 9

problems with observation?

Answer 9

• if its unethical

- there may be an observer effect

Question 10

what is content analysis?

Answer 10

detailed analysis of 1 or more examples of the media in order to find out how a particular group is being portrayed

Question 11

different types of sample

Answer 11

stratified: sampling frame is divided(age,gender) and a random sample is drawn from each
systematic: regular parrtern
quota: sets out to find a certain amount of people (eg.10 boys)