Merchandising Flashcards
What are the 4 basic product arrangement techniques?
- Vertical Arrangement and Colour Blocking
- Diagonal Alignment
- Symmetrical Arrangement
- Pyramid Arrangement
What direction do customers’ eyes veer?
Right
What are 3 display techniques to pay attention to and take advantage of when advertising?
- Visual Display
- Signage
- Labels
What are the pros and con’s of vertical arrangement?
Pro: Easy for the consumer to evaluate
Con: requires frequent arrangement and “facing”
What are the pros and cons of Diagonal Allignment?
Pro: allows the customer to see 2 sides of the product packaging
Con: not suitable for all products or shapes
What are the pros and cons of symmetrical arrangement?
Pro: neat and tidy
Con: requires frequent facing
What are the pros and cons of pyramid arrangement?
Pro: easy to build, looks natural, creates height
Con: can look messy. creates a sense of lower value
What is the best way to arrange high value items?
High value items should be arranged with lots of negative space because sparseness creates a sense of scarcity and value.
What is subliminal advertising?
Additional visual and auditory stimuli. For instance, products that appear that are not the main attraction.
How can the space in a display best be utilised? Ie. use of levels.
Dark colours should be arranged on the bottom to draw the consumer’s eyes upwards.
Upper areas should be used to tell the story of the product and how it can be used as they are not easily reached by consumers.
Various heights can be used to provide variety and to accent specific items.
What is the best way to arrange high value items?
High-value items should be arranged with lots of negative space because sparseness creates a sense of scarcity and value.
What is merchandising?
Promoting the sale of goods by their presentation
