Memory

Question 1

What is memory?

Answer 1

1. The process of storing and retrieving information

Question 2

What are the three memory stores?

Answer 2

1. Sensory memory store
2. Short term memory
3. Long term memory

Question 3

How is short term memory coded?

Answer 3

1. Acoustically (listening)

Question 4

What is the capacity of short term memory?

Answer 4

1. 7+/-2
2. between 5 and 9 items of information

Question 5

What is the duration of short term memory?

Answer 5

1. Around 30 seconds

Question 6

How is long term memory coded?

Answer 6

1. Semantically
2. Things that are meaningful

Question 7

What is the capacity of long term memory?

Answer 7

1. Potentially unlimited

Question 8

What is the duration of long term memory?

Answer 8

1. Potentially forever

Question 9

What are the practical applications of memory?

Answer 9

1. We use chunking to remember things such as license plates
2. The more we understand, the more we can improve our memory

Question 10

What research is there to support these theories?

Answer 10

1. Clive wearing’s 7 second memory- can’t make any new long term memories, proves that STM and LTM are different stores

Question 11

What is a consequence of this theory?

Answer 11

1. It lacks realism
2. Artificial tasks were used to test memory, but that’s not how memory works in every day life

Question 12

What are flashbulb memories?

Answer 12

1. Things that we can just randomly remember without the need for rehearsal to get information into the LTM

Question 13

How is sensory memory coded?

Answer 13

Senses

Question 14

What is the capacity of the sensory store?

Answer 14

1. Very large

Question 15

What is the duration of the sensory store?

Answer 15

1. Very limited
2. Approximately 50ms