Cognitive Priming

Question 1

What is a schema?

Answer 1

1. A mental frame work

Question 2

What is priming?

Answer 2

1. Exposing someone to a stimulus to subconsciously change their response

Question 3

What are the 3 types of cognitive priming?

Answer 3

1. Repetition
2. Semantic
3. Associative

Question 4

What is repetition priming?

Answer 4

1. When something is repeated more often, it takes our brain less time to process what it is

Question 5

What is semantic priming?

Answer 5

1. When 2 stimuli’s have a similar meaning or features, it means hearing or seeing one means you’re primed to respond to the other aswell

Question 6

What is associative priming?

Answer 6

1. The prime and stimulus are related but not necessarily semantically
2. Orthographical and phonological

Question 7

What does orthological mean?

Answer 7

1. How something looks can prime you

Question 8

What does phonological mean?

Answer 8

1. How it sounds and how it looks

Question 9

What is the research support for priming?

Answer 9

1. Children who watch tv with adverts eat 45% more snacks than children who watch tv without adverts
2. ADs have a priming effect

Question 10

What is a negative about this theory?

Answer 10

1. It lacks replicability meaning it also lacks reliability