Memory Flashcards
What is the DVD-in-the-head analogy for memory and why is it bad
Analogy:
Encoding - record on disk
Storage - store DVD in a drawer
Retrieval - play the disk back on a DVD player
Bad/inaccurate bc it implies we record memories w 100% accuracy
In the free recall task we did in class, were words remembered better when we recorded the # of syllables or if they were pleasant/unpleasant
Pleasant/unpleasant – emotionally charged words (esp positive ones) generally remembered better
Emotional valence: describes the extent to which an event/stim is pleasant or unpleasant
3 phases of memory storage
1) Encoding: perceptions –> memory
2) Storage: info held in a way that allows it to be retrieved
3) Retrieval: bring to mind info that’s alr been encoded and stored
Atkinson-Schiffrin Model
Sensory store –> Short term store (STM) –> Long term store (LTM)
- ATTENTION causes events to go from sensory store to STM
- REHEARSAL of memories in STM helps facilitate ENCODING which transfers it to the LTM
3 levels of processing/encoding
Craik & Tulving 1975
(Shallow)
Physical encoding: structure of the word (e.g. is the word written in capital letters?)
Acoustic encoding: how the word/concept sounds (e.g. does the word rhyme with another word?)
Semantic encoding: what the word/concept means (e.g. is the word a type of plant?)
(Deep)
3 types of encoding
Semantic encoding: relating new info to knowledge alr stored in memory in a meaningful way
Visual imagery encoding: stores new info by converting it into mental pics; reqs lots of cog effort to use successfully –> may not be practical
Organizational encoding: categorizing info according to the relationships btw series of items
Craik & Tulving 1975
Found that words processed semantically had the highest accurate recall rate, phonological/acoustic second, structural third
Mnemonic
- Encoding strategies used to improve memory for large amounts of info
- Usually involves some memorized cues (e.g. u can memorize the orientation of north south east west by remembering the mnemonic Never Eat Soggy Waffles)
Sensory storage
- holds sensory info for a few secs or less
- Includes iconic and echoic memory
Iconic vs echoic memory
Iconic: fast-decaying store of VISUAL info – decays in 1 sec or less
Echoic: fast-decaying store of auditory info – decays in ~5 secs
**Can remember by thinking that “echo” has to do w hearing
Short-term memory (STM)
- Holds nonsensory info for ~20 secs
- Limited in terms of both how MUCH info we can hold and how LONG we can hold it
- Can hold ~7 chunks of info (info grouped together into a meaningful unit, like letters/words)
- We can bring memories from LTM into STM if presently required
Rehearsal
Keeping info in STM by mentally repeating it
Serial position effect
- First and last few items of a list more likely to be remembered than the first once
- Primacy and recency effects
Primacy vs recency effect
Primacy effect: enhanced recall of FIRST few items
Recency effect: enhanced recall of LAST few items
Is the primacy or recency effect stronger
Primary effect – found by adding delay btw viewing of list and recall task
Working memory
- Manipulation of info in STM for certain task (e.g. recalling phone number)
- Baddeley & Hitch 1974 model
- Effect of WM on cog func still being studied
Baddeley & Hitch 1974 model of working memory
- 2 systems (visuospatial sketchpad and phonological loop) feed into episodic buffer (integrates info)
- Central executive coordinates subsystems and episodic buffer