Medication Advertising, labelling and packaging requirements

Question 1

What is an advertisement?

Answer 1

Anything designed to promote the prescription, supply sale or use of that medicinal product

Question 2

Which medicines cannot be advertised to the public?

Answer 2

CDs and POMs - with the exception of approved vaccine campaigns

Question 3

What should be included in an advertisement?

Answer 3

• name of medicinal product
• common name of active ingredient
• information necessary for the correct use of the product
• express that package leaflet should be read carefully