Media - week 18

Question 1

MEDIA

Answer 1

refers to technological processes that facilitate communication between a sender and a receiver

Question 2

MASS MEDIA

Answer 2

• One to many
• Sends messages from one source to many people (tv, radio, books, movies)

Question 3

Corporate concentration of media ownership

Answer 3

• meaning mass media is increasingly owned and controlled by fewer huge media corporations
• Often results in fewer viewpoints being expressed & specific media “agendas” being pushed

Question 4

SOCIAL MEDIA

Answer 4

• a type of new media allowing for the creation and online sharing of information in communities and networks

Question 5

6 Types of Social Media

Answer 5

1. Collaborative projects
   - ex) Wikipedia - multiple people can access it and update information
2. Blogs and microblogs
   - blogs ex) tumbler
   - microblogs ex) Twitter
3. Content communities
   - ex) youtube
4. Social networking sites
   - ex) Facebook, myspace
5. Virtual game worlds
   - ex) clash of clans
6. Virtual social world
   - ex) Minecraft, sims

Question 6

Parenti - SURVEILLANCE

Answer 6

• through surveillance, the government has massive control over citizens and employers have control over employees
• makes us feel watched
• prevents people from disobeying laws

Question 7

NEW MEDIA

Answer 7

• accessible on demand, digital, interactive, encouraging user comments and feedback
• ex) Social media, podcasts, Netflix, youtube, video games, vlogs, etc

Question 8

ALTERNATIVE MEDIA

Answer 8

• alternative information to mainstream media in a given context
• Message is not corporately controlled or based on a profit motive
• ex) websites, community- or student-run newspapers, public broadcasting radio, etc

Question 9

White Nostalgia schema

Answer 9

• establish the idea that whites have a long history of producing and consuming quality foods that have an enduring presence in the marketplace
• Nostalgic food commercials link whites with brands that have an established status and our sample of ads features only whites as the bearers of tradition in food

Question 10

White natural schema

Answer 10

• whites are symbolically linked to nature and the wholesome foods it has to offer
• reinforces the notion that whites are especially in tune and are authorities on the natural world and are responsible for wholesome and natural food production

Question 11

White highbrow schema

Answer 11

• relies on cues of high cultural and economic capital as selling points

Question 12

White nuclear family schema

Answer 12

• The father is the breadwinner and the mother is the guardian of family health

Question 13

Black blue-collar schema

Answer 13

• showing blacks in a variety of blue-collar work settings such as factories and auto body shops
• working-class producers

Question 14

Asian technocrat schema

Answer 14

• Asians are portrayed as unemotional overachievers who respond to any and all situations in a robotic way
• Asians are communicated as they are expected to perform well academically