Media Representation Gender (femininity)

Question 1

Tuchman

Answer 1

Symbolic annihilation - women are effectively left out of the media discourse

• their achievements are ignored or minimised,
• interests and pursuits trivialised and devalued

Question 2

Newbold

Answer 2

Women’s sport was marginalised and sexualised

Question 3

Mulvey

Answer 3

Male gaze, women are sexualised in the media through the lens of the heterosexual male

Question 4

Wolf

Answer 4

Beauty myth

• media represents women as sex objects, for men’s gratification
• particular body image is presented as ideal and anything short of that is a ‘work in progress’ leading to eating disorders

Question 5

Ferguson

Answer 5

Cult of femininity

• women encouraged through magazines
• appearance, marriage, domestic roles and raising their children