Cultural Hybridisation - Post Modernists - Hyper Globalists

Question 1

How do they view cultural globalisation?

Answer 1

Good, it adds to our cultural options and enriches culture rather than displaces it

Question 2

Cohen and Kennedy

Answer 2

People do not generally abandon their own local/ folk culture just because of the mass media

• their values and traditions don’t simply disappear
• they appropriate elements of global culture and mix them with elements of global culture
• called GLOCALISATION

Question 3

Murthy

Answer 3

Social media sites such as Twitter and Facebook

• help increase political awareness such as human rights abuse, repression and protest
• can help co-ordinate mass political response to these issues
• Twitter has potential to shape aspects of people’s lives

Question 4

Jenkins

Answer 4

Argues that participatory culture creates new forms of community because those involved feel connected to one another in that they care about what other people feel about what they have created

Question 5

Strinati

Answer 5

In post modern world

• distinction between high culture and popular culture has become blurred
• increased consumer choice
• high culture assimilates popular culture - we see Opera on the Tv accompanying coverage of global sports events