Cultural Imperialists- Marxists - Pessimistic Globalists

Question 1

What has the globalisation of media led to?

Answer 1

Cultural imperialism

Question 2

Cultural imperialism

Answer 2

The Western world dominating the rest of the world through the media and the marketing of its own cultural products

Question 3

Adorno and Marcuse

Answer 3

Frankfurt school - global mass media is there to indoctrinate global consumers into the capitalist ideology and to produce a homogenised culture that mainly promotes capitalist values such as materialism and consumerism, therefore producing false consciousness that inhibits any criticism of the global capitalist system, also creates false needs and conspicuous consumption

Question 4

Flew

Answer 4

The USA is the dominating force in the spread of global culture and cultural imperialism
- American culture is ubiquitous (everywhere)

Question 5

Ritzer

Answer 5

McDonalisation- travel the world without having to eat indigenous food

• decor and menu immediately recognisable
• reassuring and familiar but also evidence of decline in local cultures

Question 6

Barber

Answer 6

Increase of Americanisation has lead to an increase in extremist terrorism as an approach to reject globalisation

Question 7

Klein

Answer 7

Cultural homogenisation is increasing
- local cultures are killed off by globalisation and the whole world becomes the same, with the same shops, films, television programmes