Changes In The Media

Question 1

Print

Answer 1

Mass communication through printed publications such as newspapers and magazines

Question 2

Broadcast

Answer 2

Airing audio and video to the public via technology such as TV and radio

Question 3

Digital

Answer 3

Media that are encoded in machine- readable formats, usually involving the internet and mobile devices

Question 4

Technological convergence

Answer 4

Once device can access a wide range of media - phone can access podcast, radio, music, email etc

Question 5

Interactivity

Answer 5

Audience can actively engage in the media in real time

- tweeting, red button

Question 6

Accessibility

Answer 6

A lot of media is free to access once you have a device

Question 7

Audience

Answer 7

More choice, media fits around the audiences needs, audience can produce their own media

Question 8

Digital divide

Answer 8

Men and women use similar levels of media but use it differently, young people use media more than old people

• wc use it less than mc
• developed world use more than less developed world

Question 9

1605

Answer 9

First newspaper

Question 10

1906

Answer 10

Radio transmission was developed

Question 11

1927

Answer 11

First tv

Question 12

1936

Answer 12

BBC formed

Question 13

1954

Answer 13

First colour tv

Question 14

1983

Answer 14

First mobile phone

Question 15

1989

Answer 15

Internet develops