**MEDIA MANAGEMENT** Flashcards
Division
Any publication has three clear areas to manage:
* Editorial
* Business
* Technical
editorial
The staff is generally divided into two categories:
* Field staff
* Newsroom and editorial
The field staff comprises reports who are assigned beats (areas) like crime, politics, business, environment,
sports or some are assigned with special reports on different subjects.
mange the newsroom where ultimately every matter is
taken care of that is to appear the next day. The part of the staff is supposed to write daily editorials,
articles, comments etc. All the staff is headed by an editor who is responsible for what report or comment
has appeared in the paper.
Business section
For revenue generation advertising and circulation departments are established. The advertising
department keeps making campaign to generate revenue. It fixes rates of different type and size of
advertisements appearing on the regular pages or special supplements.
Ad which appear brief and usually in one column are called classified while others are noted as display ads.
The accounts department in the business section is supposed to be taking care of disbursement of salaries
to the staff, purchase of components of machines, paper, ink and the transport. This department also helps
the company to maintain its audit reports
press
The printing side of a newspaper or a periodical inside the office is referred to as press in the sense of printing press.
It is the press department which tells the directors (owners) about the newsprint (paper) requirement. The
newsprint comes in the form of huge roles and its consumption depends on the size and volume – number
of pages – printed every day.