FROM PRINTING TO COMPUTER Flashcards

1
Q

intro of computers and internet

A

computers: 1960, became a major source of mcm
internet: unending research and development in science and tech brought the internet for global communication

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2
Q

television as a modern mcm medium

A

invention: 1927, rapid advancement after WW1
technological advancement: into to coloured TV sets, transmissions and remote controls

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3
Q

government regulation and the FCC

A

radio act of 1927: US congress addresses issues related to radio broadcasting creating federal radio.
commission FCC: formed in 1934, expanded regulatory powers to include telephone telegraph and later, television.

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4
Q

emergence of radio as a mcm medium

A

guglielmo marconi: credited for introducing radio in 1895, significant in reaching the masses through voice.
radio history: rapid growth in 1920s.
broadcast advertising: intro of commercial broadcast leading to revenue generation

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5
Q

impact and changes in print media

A

circulation and readership: japan leading in newspaper readership, impact of society and culture
business side: newspaper rely heavily on advertising revenue for financial success

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6
Q

intro of newspaper and magazines

A

regular publication: concept emerged in the form of newspaper after 200 years.
earliest newspaper: the currant (london, 1621)
oublic occurrences(boston, 1690)
printing tech: advancement like linotype machine transformed newspaper publishing

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