early mass communication

Question 1

definition of communication

Answer 1

originated from latin word “ communis”
meaning common or creating commonness
its purpose is to share feelings, knowledge, ideas with others

Question 2

major fields of mcm

Answer 2

general info: sharing info to the pubic abt news, current affairs,
public relations: traces from ancient history. useful for corporate and organized sectors.
publicity(ads): modern usage, involves tech

Question 3

needs for communication

Answer 3

survival: dependency on others daily life needs.
cooperation: inherent instinct in living creatures, crucial for human superiority
relationships: essential for identifying and maintaining relation in a community.
persuasion: used to influence and foster growth in human civilization.
power: better communication contributes to commanding power, especially in conflicts.
social needs: essential for the expansion of human social needs and organized living.
info: vital in modern world, providing relief and impacting future plans.
decision making: crucial for individuals, families and nations to draw conclusion for improved living standards.

Question 4

primitive mass communication

Answer 4

letters/leaflets: early attempts to approach the masses through written words.
books: evolutions from letters to hand-written books
printing: major breakthrough with invention of printing press

Question 5

invention of printing press

Answer 5

origin: invented in china in 1041, refined by german goldsmith johann gutenberg in the 1440s.
movable type: introduced by Bi Sheng in china in 1041.
impact: revolutionized communication by enabling mass production of books

Question 6

effects of printing on culture

Answer 6

reproduction speed: increased significantly with the gutenberg press
speed across europe: rapid expansion of printing presses within 30 years of invention
literacy level: higher than estimated, contributing to the spread of knowledge.

Question 7

cultural and social impact of printing

Answer 7

spread of information.
protestant reformation accelerated by the printing of martin luthers German translation of bible.
scientific revolution: facilitated communication among scientists, changing the way discoveries were shared

Question 8

changes in thought and edu by printing press

Answer 8

authorship significance: printing made it imp who said or wrote what.
literacy level: gradual rise due to the printing process revolutionizing edu.
shift in thinking: changed the way europeans thoughts, emphasizing text over images and fostering the scientific method