media industries Flashcards
who was Swift signed to at the time of the release of ‘Bad Blood’?
the independent label, Big Machine Records
what company was Swift’s music distributed by?
Universal Music Group
what was universal music group considered as?
one of the ‘major’ record companies
how has Swift achieved mainstream success?
with her previous releases
what was Swift established as at the time of the release of Bad Blood?
established artist
what does the high budget video feature?
many high profile performers
what does the high budget video demonstrates?
high production values
what does the high production value influence audience?
expectations through use of CGI and visual effects
how was the marketing for the video largely conducted online?
from Swift’s various social media accounts using the hashtag #BadBloodMusicVideo
for marketing, what does she release that features cameo stars in the video?
teaser photos
what are the artist’s fans called?
swifties
why did Swift trademarked her fandom name for?
for her various merchandise, from clothing to stationery to smartphone apps
what does the matter mean for her fans?
her fans can access Swift’s music (and videos, exclusive footage etc.) without using services such as Spotify and Apple
why did Swift withdrew her music from Spotify for 3 years?
as the royalties that artists receive from this platform are very small and she is reported to have said ‘It is my opinion that music should not be free’
why did Swift planned to withhold her 1989 album from Apple Music?
until the company changed its policy with regard to paying royalties during subscriber trial periods.
