folklore website Flashcards
1st page:
what are part of the web browser?
the tabs at the top of the home page
1st page:
what will the web browser open?
different webpages
1st page:
what does the URL contain?
breadcrumbs
1st page:
what does the trail of the URL show of the overall website?
of where the demographic are. this would change with each tab that is selected
1st page:
what does the icons at the top of the page conduct?
variety of functions
1st page:
what is textured and almost sepia?
the banner
1st page:
what does the banner stand out from, what does it therefore indicate?
the banner stands out from the background and indicates the house style
1st page:
why does the banner offer hyperlinks?
for further information and follows the user as they scroll down the page for easier navigation
1st page:
what does including social media emphasises?
swift’s presence across convergent media
1st page:
what does including social media suggest?
a greater level of interactivity with the demographic
what does including a button make it more likely for?
audiences to buy the album
1st page:
what does the background uses? what does it imply?
selective focus to imply a cold, misty setting
1st page:
how does swift use indirect mode of address? why?
in a long, wide shot to seem smaller and less of a focus than the music itself
1st page:
what could the landing page represent about the album?
the fact that there album was created during lockdown where swift would have been isolated
1st page:
what era used the same font as the folklore era?
reputation era
1st page:
what does the serif font suggest?
formality
1st page:
what does the lack of capital letters indicate?
innocence
1st page:
what is similar to type/courier font?
the typography
1st page:
what does the typography suggest?
an old or traditional feel to the album
1st page:
what shows her latest album?
the product placement
1st page:
what is the cover art for the album?
the background to the website but not the cover image itself
1st page:
similarly to previous eras, what does the website follow?
a pattern
1st page:
what does the section that is a pattern to previous eras show?
synergy with target
1st page:
what does the red colour stand out against?
the muted colour palette of the house style
1st page:
what does the red colour link back to?
swift’s previous ‘red’ era
2nd page:
what is the section of media of music videos?
the scrolling gallery
2nd page:
the videos themselves are embedded from where?
what does it show?
embedded form YouTube showing convergence
2nd page:
what shows synergy?
the company name ‘vevo’
2nd page:
what does the thumbnail from the video show swift using?
indirect mode of address
2nd page:
what does the thumbnail from the video link to?
the house style of the website and era
2nd page:
why does the thumbnail video image make her look like innocent?
given the soft lighting in the bottom left
2nd page:
what does the merchandise reflect?
the ‘era’ it was build with a muted colour palette and cover art
2nd page:
wear dies the cardigan link to?
a song title from the album
2nd page:
what does the ‘while stocks last’ phrase encourages the audience to do?
buy by adding pressure implying that the merchandise is time sensitive
2nd page:
what does the option at the bottom encourages?
further interactivity with the audience
2nd page:
what does the option at the bottom adds to a more traditional convergence?
adds the audience to a mailing list which is less personal than previous eras
2nd page:
what does the banner at the bottom of the page do in a way?
bookends the website
2nd page:
how does the banner follow the audience?
as they scroll down the page and doesn’t disappear unless they click one of the two buttons - almost forcing them to connect with swift
2nd page:
what does the button ‘view all items’ direct the audience to?
another part of the website
2nd page:
what does the button ‘view all items’ give?
more detail and options of merchandise
additional pages: merchandise
what does it link the audience to?
a completely separate page
additional pages: merchandise
what does this page include?
automated galleries to show the range of merchandise
additional pages: merchandise
who are the primary demographics and why? (4)
16-24, swift is extremely popular amongst the young generation
men, could be buying it as a gift for their daughter or girlfriend
women, interested in swift
c1-e class
additional pages: videos
what does it link to?
the scrolling gallery of videos with embedded YouTube videos
additional pages: videos
who are her primary demographics for video?
16-24
female
C1-E
additional pages: events
what does the events advertise and inform?
the latest tours
additional pages: events
what will the events have links for?
ticklers which act as revenue for swift
additional pages: events
who are her primary demographics for events?
16-24
women
C1-E
additional pages: events
who is her secondary demographic?
parents who may have to pay for the tickets
additional pages: merchandises
who is her secondary demographic?
parents who may have to pay for the merchandise
additional pages: newsletter
why does the newsletter links to the bottom of the audiences?
to register their email address for information
additional pages: newsletter
who are her primary demographics for newsletter?
16-24
women
C1-E
additional pages: newsletter
who is her secondary demographic?
parents who may want to stay update on information
additional pages: vote
what does the vote link to?
american demographic to resources about voting in the latest election
additional pages: vote
what does having a vote section show swift as?
greater move to politics
additional pages: vote
who are her primary demographics for vote?
18+
women/men
A-C1
