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comp 2 media studies: Taylor swift MV > folklore website > Flashcards

folklore website Flashcards

1
Q

1st page:
what are part of the web browser?

A

the tabs at the top of the home page

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2
Q

1st page:
what will the web browser open?

A

different webpages

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3
Q

1st page:
what does the URL contain?

A

breadcrumbs

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4
Q

1st page:
what does the trail of the URL show of the overall website?

A

of where the demographic are. this would change with each tab that is selected

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5
Q

1st page:
what does the icons at the top of the page conduct?

A

variety of functions

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6
Q

1st page:
what is textured and almost sepia?

A

the banner

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7
Q

1st page:
what does the banner stand out from, what does it therefore indicate?

A

the banner stands out from the background and indicates the house style

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8
Q

1st page:
why does the banner offer hyperlinks?

A

for further information and follows the user as they scroll down the page for easier navigation

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9
Q

1st page:
what does including social media emphasises?

A

swift’s presence across convergent media

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10
Q

1st page:
what does including social media suggest?

A

a greater level of interactivity with the demographic

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11
Q

what does including a button make it more likely for?

A

audiences to buy the album

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12
Q

1st page:
what does the background uses? what does it imply?

A

selective focus to imply a cold, misty setting

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13
Q

1st page:
how does swift use indirect mode of address? why?

A

in a long, wide shot to seem smaller and less of a focus than the music itself

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14
Q

1st page:
what could the landing page represent about the album?

A

the fact that there album was created during lockdown where swift would have been isolated

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15
Q

1st page:
what era used the same font as the folklore era?

A

reputation era

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16
Q

1st page:
what does the serif font suggest?

A

formality

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17
Q

1st page:
what does the lack of capital letters indicate?

A

innocence

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18
Q

1st page:
what is similar to type/courier font?

A

the typography

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19
Q

1st page:
what does the typography suggest?

A

an old or traditional feel to the album

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20
Q

1st page:
what shows her latest album?

A

the product placement

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21
Q

1st page:
what is the cover art for the album?

A

the background to the website but not the cover image itself

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22
Q

1st page:
similarly to previous eras, what does the website follow?

A

a pattern

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23
Q

1st page:
what does the section that is a pattern to previous eras show?

A

synergy with target

24
Q

1st page:
what does the red colour stand out against?

A

the muted colour palette of the house style

25
1st page: what does the red colour link back to?
swift's previous 'red' era
26
2nd page: what is the section of media of music videos?
the scrolling gallery
27
2nd page: the videos themselves are embedded from where? what does it show?
embedded form YouTube showing convergence
28
2nd page: what shows synergy?
the company name 'vevo'
29
2nd page: what does the thumbnail from the video show swift using?
indirect mode of address
30
2nd page: what does the thumbnail from the video link to?
the house style of the website and era
31
2nd page: why does the thumbnail video image make her look like innocent?
given the soft lighting in the bottom left
32
2nd page: what does the merchandise reflect?
the 'era' it was build with a muted colour palette and cover art
33
2nd page: wear dies the cardigan link to?
a song title from the album
34
2nd page: what does the 'while stocks last' phrase encourages the audience to do?
buy by adding pressure implying that the merchandise is time sensitive
35
2nd page: what does the option at the bottom encourages?
further interactivity with the audience
36
2nd page: what does the option at the bottom adds to a more traditional convergence?
adds the audience to a mailing list which is less personal than previous eras
37
2nd page: what does the banner at the bottom of the page do in a way?
bookends the website
38
2nd page: how does the banner follow the audience?
as they scroll down the page and doesn't disappear unless they click one of the two buttons - almost forcing them to connect with swift
39
2nd page: what does the button 'view all items' direct the audience to?
another part of the website
40
2nd page: what does the button 'view all items' give?
more detail and options of merchandise
41
additional pages: merchandise what does it link the audience to?
a completely separate page
42
additional pages: merchandise what does this page include?
automated galleries to show the range of merchandise
43
additional pages: merchandise who are the primary demographics and why? (4)
16-24, swift is extremely popular amongst the young generation men, could be buying it as a gift for their daughter or girlfriend women, interested in swift c1-e class
44
additional pages: videos what does it link to?
the scrolling gallery of videos with embedded YouTube videos
45
additional pages: videos who are her primary demographics for video?
16-24 female C1-E
46
additional pages: events what does the events advertise and inform?
the latest tours
47
additional pages: events what will the events have links for?
ticklers which act as revenue for swift
48
additional pages: events who are her primary demographics for events?
16-24 women C1-E
49
additional pages: events who is her secondary demographic?
parents who may have to pay for the tickets
50
additional pages: merchandises who is her secondary demographic?
parents who may have to pay for the merchandise
51
additional pages: newsletter why does the newsletter links to the bottom of the audiences?
to register their email address for information
52
additional pages: newsletter who are her primary demographics for newsletter?
16-24 women C1-E
53
additional pages: newsletter who is her secondary demographic?
parents who may want to stay update on information
54
additional pages: vote what does the vote link to?
american demographic to resources about voting in the latest election
55
additional pages: vote what does having a vote section show swift as?
greater move to politics
56
additional pages: vote who are her primary demographics for vote?
18+ women/men A-C1

comp 2 media studies: Taylor swift MV (8 decks)

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