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comp 2 media studies: Taylor swift MV > folklore website > Flashcards

folklore website Flashcards

1
Q

1st page:
what are part of the web browser?

A

the tabs at the top of the home page

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2
Q

1st page:
what will the web browser open?

A

different webpages

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3
Q

1st page:
what does the URL contain?

A

breadcrumbs

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4
Q

1st page:
what does the trail of the URL show of the overall website?

A

of where the demographic are. this would change with each tab that is selected

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5
Q

1st page:
what does the icons at the top of the page conduct?

A

variety of functions

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6
Q

1st page:
what is textured and almost sepia?

A

the banner

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7
Q

1st page:
what does the banner stand out from, what does it therefore indicate?

A

the banner stands out from the background and indicates the house style

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8
Q

1st page:
why does the banner offer hyperlinks?

A

for further information and follows the user as they scroll down the page for easier navigation

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9
Q

1st page:
what does including social media emphasises?

A

swift’s presence across convergent media

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10
Q

1st page:
what does including social media suggest?

A

a greater level of interactivity with the demographic

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11
Q

what does including a button make it more likely for?

A

audiences to buy the album

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12
Q

1st page:
what does the background uses? what does it imply?

A

selective focus to imply a cold, misty setting

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13
Q

1st page:
how does swift use indirect mode of address? why?

A

in a long, wide shot to seem smaller and less of a focus than the music itself

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14
Q

1st page:
what could the landing page represent about the album?

A

the fact that there album was created during lockdown where swift would have been isolated

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15
Q

1st page:
what era used the same font as the folklore era?

A

reputation era

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16
Q

1st page:
what does the serif font suggest?

A

formality

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17
Q

1st page:
what does the lack of capital letters indicate?

A

innocence

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18
Q

1st page:
what is similar to type/courier font?

A

the typography

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19
Q

1st page:
what does the typography suggest?

A

an old or traditional feel to the album

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20
Q

1st page:
what shows her latest album?

A

the product placement

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21
Q

1st page:
what is the cover art for the album?

A

the background to the website but not the cover image itself

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22
Q

1st page:
similarly to previous eras, what does the website follow?

A

a pattern

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23
Q

1st page:
what does the section that is a pattern to previous eras show?

A

synergy with target

24
Q

1st page:
what does the red colour stand out against?

A

the muted colour palette of the house style

25
Q

1st page:
what does the red colour link back to?

A

swift’s previous ‘red’ era

26
Q

2nd page:
what is the section of media of music videos?

A

the scrolling gallery

27
Q

2nd page:
the videos themselves are embedded from where?
what does it show?

A

embedded form YouTube showing convergence

28
Q

2nd page:
what shows synergy?

A

the company name ‘vevo’

29
Q

2nd page:
what does the thumbnail from the video show swift using?

A

indirect mode of address

30
Q

2nd page:
what does the thumbnail from the video link to?

A

the house style of the website and era

31
Q

2nd page:
why does the thumbnail video image make her look like innocent?

A

given the soft lighting in the bottom left

32
Q

2nd page:
what does the merchandise reflect?

A

the ‘era’ it was build with a muted colour palette and cover art

33
Q

2nd page:
wear dies the cardigan link to?

A

a song title from the album

34
Q

2nd page:
what does the ‘while stocks last’ phrase encourages the audience to do?

A

buy by adding pressure implying that the merchandise is time sensitive

35
Q

2nd page:
what does the option at the bottom encourages?

A

further interactivity with the audience

36
Q

2nd page:
what does the option at the bottom adds to a more traditional convergence?

A

adds the audience to a mailing list which is less personal than previous eras

37
Q

2nd page:
what does the banner at the bottom of the page do in a way?

A

bookends the website

38
Q

2nd page:
how does the banner follow the audience?

A

as they scroll down the page and doesn’t disappear unless they click one of the two buttons - almost forcing them to connect with swift

39
Q

2nd page:
what does the button ‘view all items’ direct the audience to?

A

another part of the website

40
Q

2nd page:
what does the button ‘view all items’ give?

A

more detail and options of merchandise

41
Q

additional pages: merchandise
what does it link the audience to?

A

a completely separate page

42
Q

additional pages: merchandise
what does this page include?

A

automated galleries to show the range of merchandise

43
Q

additional pages: merchandise
who are the primary demographics and why? (4)

A

16-24, swift is extremely popular amongst the young generation

men, could be buying it as a gift for their daughter or girlfriend

women, interested in swift

c1-e class

44
Q

additional pages: videos
what does it link to?

A

the scrolling gallery of videos with embedded YouTube videos

45
Q

additional pages: videos
who are her primary demographics for video?

A

16-24
female
C1-E

46
Q

additional pages: events
what does the events advertise and inform?

A

the latest tours

47
Q

additional pages: events
what will the events have links for?

A

ticklers which act as revenue for swift

48
Q

additional pages: events
who are her primary demographics for events?

A

16-24
women
C1-E

49
Q

additional pages: events
who is her secondary demographic?

A

parents who may have to pay for the tickets

50
Q

additional pages: merchandises
who is her secondary demographic?

A

parents who may have to pay for the merchandise

51
Q

additional pages: newsletter
why does the newsletter links to the bottom of the audiences?

A

to register their email address for information

52
Q

additional pages: newsletter
who are her primary demographics for newsletter?

A

16-24
women
C1-E

53
Q

additional pages: newsletter
who is her secondary demographic?

A

parents who may want to stay update on information

54
Q

additional pages: vote
what does the vote link to?

A

american demographic to resources about voting in the latest election

55
Q

additional pages: vote
what does having a vote section show swift as?

A

greater move to politics

56
Q

additional pages: vote
who are her primary demographics for vote?

A

18+
women/men
A-C1

comp 2 media studies: Taylor swift MV (8 decks)

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