media contexts: cultural Flashcards
why does ‘bad blood’ follow a trend amongst contemporary music videos?
to create something more like a feature film
what does the large budget emphasis on?
action spectacle, and use of titles and captions construct the video as no mere piece of marketing, but as a media ‘event’ in itself
what adds to the sense that the video was a media ‘event’? (3)
The teasers on social media
movie-style posters
the ‘premiere’ during a major awards ceremony
what are a popular form of song-writing?
diss tracks
what happens when artists who had fallen out in ‘real life’?
write songs attacking each other
what does speculation about such songs build?
audience engagement
what makes audiences feel like they’re involved and part of the artist’s social circle? (2)
- fans take sides
- spats on social media
what has Swift build during her tours?
connection with her fans with her #girlsquad
how does Swift promote a female solidarity in her ‘off-screen life’?
has been photographed with leading actresses, models, musicians and writers
what does the video take this idea of female solidarity for her ‘squad’?
re-imagines her ‘squad’ as an army
what theory is linked to the off-screen life and public image?
Dyser’s Star Theory
what is the Dyer’s Star Theory?
where an artist’s public image is consistent with her personal life, and represents values that the audience might share
what 3 values does swift represent?
female power, confidence, solidarity
