audiences Flashcards
what has the video been viewed over in YouTube?
over a billion times
who is Swift’s primary target audience?
16-24 year old females
how is the mode of address created through?
through the use of direct address and the intertextual references to popular culture
what does the inclusion of Cindy Crawford and the nods to ‘Kill Bill and other films suggests?
that a secondary older audience was also targeted
why could the video be target to a male audience?
due to the the use of familiar action film genre conventions
OR
for their fantasy due to the female characters being sexualised and objectified
what was the audience target by?
online marketing campaign
how were the 18 ‘A list’ celebrities, models and artists revealed by Swift?
over seven days before the video’s premier at the Billboard Music Awards
what did they do to appeal to a wide demographic?
age demographic of the celebrities varied from 18 to 51
what did the rumours that the song was written about Swift’s relationship with Katy Perry potentially added?
the video’s appeal for audiences who might enjoy the speculation and controversy
what does the intertextual references create for the audience?
pleasure
what did the video use that would appeal to fans of superhero/sci-fi genres?
the video uses many conventions from the Superhero/Sci-Fi genres
what engage the audience?
The repetition of familiar conventions
what could the video offer according to the uses and gratification theory?
escapism, entertainment and possibly personal identification with the situation
what is the preferred reading according to the Reception Theory?
would be for the audience to accept the representation of Swift’s star persona: that she is a strong independent female and an influential popular culture icon
what would be a more oppositional viewpoint according to the reception theory?
might be that the representations of females are overly sexualised
