media- globalisation Flashcards
hyper globalists
see globalisation as good thing
pessimistic globalists
see globalisation as issue
McLuhan
world is ‘global village’ where space and time shrink
popular culture
media for ordinary people, trivial, not need much brain power, w/c, soaps, game shows, mass produced, short lived, not affect status quo, make profits for ‘culture industry’
high culture
intellectual tastes, fine art, museums, critical thought, m/c, serious news, documentaries, political analysis, should be respected, part of heritage worth preserving
blurred boundaries
mass production, transportation, expansion of creative industries causes pick and mix society, not have to visit special institutions, have choice
Giddings
forms of high culture used to produce products for mass media eg art and writing in video games
AO3
marxism- mass media produced by powerful to amass profits, social control that gives illusion of choice, Marcuse- encourages relaxation but not critical thinking
Strinati- there is not one mass culture, people not passive
Flew
new media developed global culture
Kellner
American culture images form people’s identities
impact of globalisation
cultural homogenisation
Sklair