Media & Framing Flashcards
1
Q
Mass Media
A
Refers to channels of communication
that involve transmitting information
to large numbers of people
2
Q
Mass Effect
A
The intended or unintended
consequences of what the mass media does
3
Q
Frame Setting
A
Frame in Mind
4
Q
Frame Building
A
Frame in Media
5
Q
Agenda vs Framing
A
What to think about vs How to think about it
6
Q
Downsides to Framing
A
- Misinterpretation
- Over-saturation
- Backlash
- Limitation of Perspective
- Cultural Dependency
7
Q
Benefits to Framing
A
- Resonance with Audience
- Clarity and Focus
- Differentiation
- Behaviour Influence
- Flexibility
