MEDIA CONVERGENCE AND BIG DATA Flashcards
define big data
information accessed by millions by the touch of a button
internet has huge amounts of information abt all means of social life
what 5 things does big data have?
complexity variability variety velocity volume
what is complexity in big data?
multiple sources
link, matches, connects and correlates relationships
define variability
data flows are inconsistent for example what trends is different
what triggers peak data?
could be daily, seasonal or an event making big data challenging to manage
what is variety?
data is in all types of formats, structured, numeric, unstructured or text
what is velocity in big data?
data stream is at an unprecedented speed and must be dealt with promptly
give one strength and one weakness of complexity
+ high validity and has depth
- cannot filter and understand the data
give one strength and one weakness of variability
+ good for analysis
- inconsistent in diff places
give one strength and one weakness of velocity
+ access data quickly
- pressure to do things straight away
give one strength and one weakness of volume
+ good for patterns and trends
- relevance of data
what is media convergence?
a whole range of different kinds of information combined and delivered in one format
media convergence refers to how social media allows us to…
communicate with each other to share contacts
where has globalisation happened quicker?
happened quicker in western countries, western capitalist ideas dominate across all forms of media
who says digitalization leads to media convergence?
Boyle
