Media and voting behaviour- paper 1 Flashcards
How does social class impact voting behaviour
-higher classes= Tory
-working class= labour
-1964, 64/ of DE voted labour
2019, 39/
-some lower classes aspire to be Tories
different social classes
AB= highest
DE= Lowest
Does social class still matter in UK elections?
YES:
-issues of tax and welfare link to class
-regional voting links to class
-identity
NO:
x major issues such as Brexit cross lines
x size and importance of working class has decreased
x modern parties try to appeal to more classes
How does age impact voting behaviour?
- younger voters= more left wing
- as people age they acquire more assets and start voting in self interest
-2016- Corbyn voters were majority young
-turnout for young people is low
-parties focus on the grey vote
How does ethnicity impact voting behaviour?
-BAME voters= left wing
-2019, 20/ BAME voted Tory
64/ BAME voted Lab
Broadcasting
-LBC, BBC
-must remain neutral by law
-BBC accused of being left leaning
-PMQs
-only 1/ of people listen to radio exclusivley
Social Media
-unregulated
-useful to small parties
opinion polls pros and cons
PROS:
-can guide politicians
-forecast electoral outcomes, assisting campaign strategies
x influence peoples votes
x inaccurate
the media IS influential
- winning party typically has the support of most newspapers
- shapes public perception
- leaders spend time cultivating media image
The media ISNT influential
x reflects rather than leads
x 2017, many papers opposed Corbyn but he performed well
x other factors like policies are more influential