General election case studies- paper 1 Flashcards
1979: context
-labour gov lost MPs + suffered repeated crisis
-Thatcher wins
1979: issues
-winter of discontent: public sector strikes (transport + bins)
-inflation and unemployment
1979: campaign
-first election focusing on media
- Callaghan had a better media image
1979: policies
Tories pledged to fix economy and limit power of unions
1979: results
Tory: 339
Labour: 269
1979: leaders
Callaghan: better image than Thatcher
Thatcher: posh + milk
1997: context
-Tories had won 4 previous elections
-Labour becomes New labour
-worst Tory defeat since 1906
1997: demographic issues
labour decided to woo the middle class by adopting a third way
1997: leaders
Blair: young
Major: old
1997: policies
both focused on the economy but in different ways
1997: key issues
-Tories in power for 18 years
-people blamed the Tories for the recession of the 80s and 90s
-NHS was in decline
1997: results
Labour: 418
Tory: 165
2019: issues
-Brexit deadlock, Johnson promised to deal
-antisemitism within labour party
2019: outcome
-Tory majority by 80 seats
2019: leaders
-Johnson: relied on existing image as mayor of London
-Corbyn: vague on opinions
