Media and Sports Flashcards
Importance of Media in Modern Sports:
Media significantly shapes the landscape of sports.
Provides visibility and financial support.
Financial Investments in Sports Media Rights:
Example: Rogers paid $5.2 billion for NHL rights in Canada (2013-2026).
Media rights are highly lucrative, driving up competition and costs.
Role of Media in Promoting Sports:
Continuous news coverage and live broadcasts keep sports in the public eye.
Media acts as daily advertising, reducing the need for traditional ads.
Evolution of Sports Media Complex
Historical Development:
Sports sections in newspapers since the 1880s.
Detailed sports coverage propelled leagues into mainstream culture.
Specialist Sports Journalists:
Provided in-depth analysis and commentary.
Increased public interest and knowledge of sports.
Television’s Role:
Live broadcasts since the 1950s (e.g., Hockey Night in Canada).
Increased revenues and popularity of sports leagues.
How did the emergence of specialist sports journalists contribute to the popularity of sports?
increase of easeableity, more people are able to access sport watching
Economic Impact of Sports Media
Financial Benefits:
Significant revenue from media rights deals.
Stability and growth for sports leagues (e.g., NHL, NFL, NBA).
Advertising and Sponsorships:
High value for live sports events.
Premium rates for ads due to large, real-time audiences.
Example: Super Bowl commercials.
Media Influence:
Media deals drive sports revenues.
Global events like the FIFA World Cup attract billions of viewers.
Digital Media Sports Consumption
Shift to Digital Platforms:
Internet surpassed TV for news and entertainment by 2010.
Greater access to live sports on digital devices.
Impact on Consumption:
Streaming services offer real-time updates and live streaming.
Social media platforms enhance engagement.
Example: Exclusive online streaming deals.
Rise of Prosumers:
Fans as both consumers and producers of content.
Blogs, social media, and digital videos enrich the sports media landscape.
Prosumption supports leagues and media companies with additional content.
What role do “prosumers” play in the modern sports media landscape?
produce and consume
The Power of Sports Broadcasting
Influence on Fan Engagement:
Real-time coverage, expert commentary.
Enhanced fan experience.
Iconic Broadcasts:
“Miracle on Ice” (1980 Winter Olympics).
Muhammad Ali’s fights.
Broadcasting Technology:
HD and 4K broadcasting.
AR and VR experiences.
Interactive features.
Global Reach:
Major events like FIFA World Cup, Olympics.
International broadcasting deals.
