media and sponsorship Flashcards
pos of media on performer
-make into heroes and role models
-raises profile and increases marketability
neg of media on performer
-increase pressure to perform and take away enjoyment
-mistakes public, media scrutiny
-no private life (esp hard for introverts)
pos of media on officials
-turn them into role models or heroes
neg of media on officials
-increase pressure to make the right decisions and reduce their enjoyment
-mistakes can become more publicised
pos of sponsorship on officials
-more money in the sport which allows them to have a more professional role In sport and develop career path
neg of sponsorship on officials
-pressure to meet demands to keep sponsors
-takes away enjoyment
pos of media on sport
-increased interest in sport and leads to greater participation
-earn more money
-more role models created which are good ambassadors for the sport
-more competitions increasing reach of the sport
neg of media on sport
-rules could be changed to meet the needs of the media
-over exposure can cause people to lose interest
-controversies sensationalised
pos of sponsorship on sport
-more money for technological development to support performers and audience
-prize funds and rewards are greater
-more money for teams to pay for equipment kit and facilities
pos of sponsorship on performer
-more money for equipment, coaching and training to optimise perf
-high quality equipment eg trainers to enhance
neg of sponsorship on sport
-sports can become too dependant on the income from their sponsors and disastrous results if they withdraw
-sponsors may promote products that promote poor lifestyle (eg smoking or alcohol)
pos of media on audience
-events scheduled so people can watch online, commentary, live coverage and results
-more media coverage of spectators allow them to feel more involved in the lives of their role models
-good quality facilities make viewing more comfortable
neg of media on audience
-more people stay at home so atmosphere live is lost
-more expensive to view bus of pay by view subscriptions
-more difficult to buy tickets and merchandise
pos of sponsorship on audience
-more money means more competitions can be held so more opportunities to view live
-more money spent on Peter technology and facilities