media and sponsorship Flashcards

1
Q

pos of media on performer

A

-make into heroes and role models
-raises profile and increases marketability

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2
Q

neg of media on performer

A

-increase pressure to perform and take away enjoyment
-mistakes public, media scrutiny
-no private life (esp hard for introverts)

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3
Q

pos of media on officials

A

-turn them into role models or heroes

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4
Q

neg of media on officials

A

-increase pressure to make the right decisions and reduce their enjoyment
-mistakes can become more publicised

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4
Q

pos of sponsorship on officials

A

-more money in the sport which allows them to have a more professional role In sport and develop career path

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5
Q

neg of sponsorship on officials

A

-pressure to meet demands to keep sponsors
-takes away enjoyment

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5
Q

pos of media on sport

A

-increased interest in sport and leads to greater participation
-earn more money
-more role models created which are good ambassadors for the sport
-more competitions increasing reach of the sport

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5
Q

neg of media on sport

A

-rules could be changed to meet the needs of the media
-over exposure can cause people to lose interest
-controversies sensationalised

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5
Q

pos of sponsorship on sport

A

-more money for technological development to support performers and audience
-prize funds and rewards are greater
-more money for teams to pay for equipment kit and facilities

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6
Q

pos of sponsorship on performer

A

-more money for equipment, coaching and training to optimise perf
-high quality equipment eg trainers to enhance

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7
Q

neg of sponsorship on sport

A

-sports can become too dependant on the income from their sponsors and disastrous results if they withdraw
-sponsors may promote products that promote poor lifestyle (eg smoking or alcohol)

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8
Q
A
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8
Q

pos of media on audience

A

-events scheduled so people can watch online, commentary, live coverage and results
-more media coverage of spectators allow them to feel more involved in the lives of their role models
-good quality facilities make viewing more comfortable

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9
Q

neg of media on audience

A

-more people stay at home so atmosphere live is lost
-more expensive to view bus of pay by view subscriptions
-more difficult to buy tickets and merchandise

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10
Q

pos of sponsorship on audience

A

-more money means more competitions can be held so more opportunities to view live
-more money spent on Peter technology and facilities

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11
Q

neg of sponsorship on audience

A

-demands made by sponsors can limit choice and value for money for spectators
-tickets and merchandise become more expensive now that sport has more money

11
Q

pos of media/sponsorship on sponsors

A

-sponsors name is advertised to a wider audience to increase interest in it
-sponsors name is linked to a positive performer and activity

12
Q

neg of media/sponsorship on sponsors

A

-if performer is hit by scandal, reflects badly on sponsor and loses reputation