Media And Entertainment Education Flashcards
Banduras social cognitive theory
Copying behavior which is rewarded and not punished
Main problems of 16& pregnant and Teen mom why Entertainment Education does not work
The Teen moms in the show do not resemble the average teen mom
—> no financial problems because of salaries of TV production
—> financial and health care concerns are not shown
—> absence of punishment is a kind of reward
—> social learning does only work when model is similar to viewer (problem with colored girl because in the shows white girls are overrepresented
Effect of narrative structure of the show
Viewer involves emotionally in the story and gets resistant to the message
Entertainment education
Media that can do both ‚entertain and educate‘, in order to increase audience members‘ knowledge about an educational issue, create favorable attitudes, and change behavior
When is a model most likely to be copied (Bamndura)
If model is attractive, similar to viewer & rewarded
Results of safer sex entertainment education study(gender difference)
Males safe-sex intention is lowest after exposure to E-E program (even lower than pretext) —> probably boomerang effect because the program isn‘t liked
Females safe-sex intention was highest in E-E program
Boomerang effect
Unintended consequences of an attempt persuade resulting in the adoption of an opposing position instead
Results of safer sex entertainment education study (exposure to sex/ inexperienced)
Individuals with direct exposure to sex showed no significant difference in safe sex intention across exposure conditions
Inexperienced participants showed highest safe sex intention in E-E condition
Results of safer sex entertainment education study (birth control use)
Comparing entertainment-education and traditional educational message
No difference between conditions in terms of birth control practice 2 weeks after exposure
E-E program—> more confidence in one‘s ability to discuss birth control with friends, doctor or sex partner
Negative side of Entertainment Education
Increased potential for unintended interpretation of the message —> depending on characteristics of viewer
Why watching scrubs does a better job than bioethics classes
Clinical judgement only develops with experience
TV shows are closer to real life experiences than short written scenarios used in most bioethics pedagogy—> copies real life experience
What topics are addressed in scrubs?
ethical dilemmas, professionalism, organizational issues
Recommendation for replacing a 50 min lecture
Students should watch 22 min long episode of scrubs, make a 5 min break and discuss about it for 22 min
Homophily
Degree to which the viewers perceive themselves to be like the characters in terms of traits, abilities, and backgrounds —> based on similarity
Parasocial interaction
Viewer perceives a relationship of friendship with a media personality based on affective bond with that persona—> grounded in attraction to media persona
