Media

Question 1

Composition

Answer 1

News outlets will try to balance reporting events, not too much negativity or positivity

Question 2

Continuity

Answer 2

Once a story has become ‘news’ and is ‘running’ it may be covered for some time

Question 3

Frequency

Answer 3

Certain events can be established quickly e.g. Plane crashes / murders as opposed to social trends

Question 4

Personalisation

Answer 4

Celebrity or prominent individual more likely to be reported

Question 5

Unambiguity

Answer 5

Easier to understand events more likely to be reported

Question 6

Threshold

Answer 6

‘Bigger’ events = more likely to be nationally reported

Question 7

Extraordinaires

Answer 7

Rare, unpredictable events e.g Micheal Jackson dying

Question 8

Control

Answer 8

Who has power over content ?

The debate - consumers, owners or journalists

Question 9

Market mechanism

Answer 9

You demand they supply or would not receive large audience

Question 10

Neophilliac

Answer 10

Optimistic about new media, spread of influence of new media is beneficial for individuals and society

Question 11

Cultural pessimists

Answer 11

Believe the change has been exaggerated and is damaging

Question 12

Cultural imperialism

Answer 12

Cultural dominance through global advertising, spreading western culture elsewhere destroying / undermining local cultures

Question 13

Wang (2011)

Answer 13

Lower social classes are at risk of falling behind with advances of technology

Question 14

Vertical integration

Answer 14

All aspect e.g. Production and distribution HOLLYWOOD

Question 15

Horizontal integration

Answer 15

different kinds of media like newspapers and TV

Question 16

Synergy

Answer 16

E.g Disney

Several products associated with original such as merch, sound track, toys

Question 17

Technological convergence

Answer 17

The process whereby several technologies are put into one media product e.g. Smart phone

Question 18

Bagdikian

Answer 18

The media monopoly
Concentration of media ownership is intensifying
1980-2004 from 50 to 5

Question 19

Ralph Miliband

Answer 19

Argue the media is a tool used by the dominant group (white/middle class/men) to control masses and convince inequalities inevitable
New opium of the people

Question 20

Curran and Seaton

Answer 20

Found evidence to support owners do not often interfere with NEWSPAPER content

Question 21

Tunstall and Palmer

Answer 21

Regulatory favours, government offer this in return for support