Media

Question 1

What did Engles find? (Media addiction)

Answer 1

Those who watched the alcoholic associated film (American pie) consumed 1.5L more alcohol that those who watched the non-alcoholic film (40 days and 40 nights). Not only normalised but encouraged drinking

Question 2

What did Walyen et al find? (Media addiction)

Answer 2

Teens who watched films showing actors smoking were more likely to smoke themselves - clear relationship between number of films watched and number of cigarettes per day

Question 3

What does Sulkunen (2007) suggest? (Media addiction)

Answer 3

The media promotes unhealthy behaviour by ‘glamourising’ addictive behaviour - only showing the positive effects ( SLT)

Question 4

What did Hornik (2008) find? (Media addiction)

Answer 4

A $1 billion anti-drugs campaign actually encouraged the use of marijuana

Question 5

What did Johnston (2002) state? (Media addiction)

Answer 5

The reason many campaigns fail is because it normalises the drug/behaviour

Question 6

What did Sargent and Hanewinkle (2009) find? (Media addiction)

Answer 6

• surveyed 4,000 adolescents, and again 1 year later
• youths in the original survey who had not smoked, were more likely to smoke in the second survey of the had watched movies promoting smoking

Question 7

What did Boyd (2008) find? (Media addiction)

Answer 7

Films frequently portray the negative consequences, e.g crime

Question 8

Why is the media explanation flawed? (Media addiction)

Answer 8

Does not take into account biological factors and other environmental factors e.g relationship or mood

Question 9

Addictive behaviours are portrayed as acceptable social activity, what does the SLT state about this? (Media addiction)

Answer 9

We learn behaviours through observation and vicarious reinforcement, thus characters act as powerful role models