Media 3 Flashcards
Audience feedback
when the audience provide a media producer with feedback about a product or brand. This is done through market research instigated by the producer or by audience members themselves giving feedback via Web 2.0 technologies
Primary research
research that has been undertaken by you personally in order to gain new data. This is also known as first-hand research.
Secondary research
the use of data or findings from research that has already been undertaken
Competitors
Media institutions, producers or brands which are direct rivals against each other.
Market possibilities
the ways in which institutions believe their brand or product can expand into another medium as cross-media product or spin-off.
Gap in the market
Gap in the market
technological convergence
the coming together of information and communication technologies in order to create new ways of producing and distributing products and services to media audiences.
catch up TV
catch up TV
video on demand
video on demand
time shifting
audiences choosing when to consume a media product, not being restricted to schedules.
Simulcasting
when a media product is broadcast both online and via a traditional medium at the same time.
Streaming
Streaming
Downloading
Downloading
narrow casting
distributing specialist interest content.
black box
this is one device, such as a smartphone, that supplies us with all of our information communications technology and media requirements.
