Media

Question 1

A large organisation that is made up of a number of different businesses. Many of the most well-known global companies are part of a larger media conglomerate.

Answer 1

Conglomerate

Question 2

This is where a media company has the ability to control the production, distribution and, in some cases, the exchange of a product. It is sometimes known as the value chain.

Answer 2

Vertical integration

Question 3

when a media company owns several companies within the same media areas. The media company will utilise the assets of its subsidiary companies to support the marketing process of a major product or brand.

Answer 3

Horizontal integration

Question 4

A company owned or controlled by another company.

Answer 4

Subsidiary

Question 5

the increased efficiency and profit that occurs as a result of vertical and horizontal promotion. Conglomerates are formed to create synergy in order to cross-promote.

Answer 5

Synergy